A few examples of WIX websites we have built.
At Sugarbird Marketing, we truly enjoy building visually beautiful, message-driven websites on the Wix platform using Wix’s built-in website builder. Before we share a few Wix website examples, we’d like to give an overview of why Wix is increasingly our platform of choice for building new websites for our clients.
Firstly, we really appreciate the fact that the Wix website builder is a self-hosted platform. This means there is no need for our clients to buy hosting services from a 3 party. There is also no need to buy a separate website builder (like Divi from Elegant Themes), download and install WordPress, for example, into the hosting environment. The process of setting WordPress up and adding and managing a wide range of plug-ins is complex. Wix automatically adds an SSL certificate which also simplifies the setup and ongoing maintenance process. The process of getting a Wix website set up is straightforward – you don’t even have to have a Wix subscription.
Secondly, we choose the Wix website builder because it allows you to create visually beautiful websites with almost no constraints to the design process. Because Wix has a drag and drop, WYSIWYG interface, the process of creating even the most complex pages is quite straightforward. The biggest constraint is a limitation of imagination.
Wix also offers an extensive library of add-on capabilities that allows you to launch a new business supported by rich functionality without taking on the additional expense and complexity of custom coding.
Our clients also appreciate the fact that the easy-to-use website builder interface makes it possible for them to make updates to their website themselves over time. No coding needed.
WIX WEBSITE EXAMPLES
Before sharing a few Wix website examples that we built for clients, it is important to stress that a website is merely an empty container for content. The process of mechanically building the website is the least complex and least important part of the process. What is critical and more challenging is developing an overall strategy for your website and then creating a content plan that allows you to achieve your goals.
The process of creating content and translating it into a more visual format on a website is more of an art than a science, although there is some science involved.
MARSHALL LAW BAND: 12TH & PINE PROJECT
We are extremely proud to have had the opportunity to build a Wix website for Marshall Law Band's project "12th & Pine." 12th & Pine is a project that includes an album, a documentary and a graphic novel. It was inspired by the band's experiences performing during Seattle's George Floyd Protests at the Capitol Hill Occupied Zone (CHAZ) in the summer of 2020.
For this Wix website, we wanted to keep the design clean so that we could showcase the original art created for the project as well as the events that inspired the work. We also wanted to ensure that every song on the album was showcased - that's we we created a separate page for each song featuring snippets of song lyrics.
The Wix platform gave us all the tools we needed to create an inspiring experience that showcases the band's message.
ON SAFARI FOODS
For our next Wix website example, we turn to On Safari Foods, a catering company that specializes in providing sustainable food to businesses and consumers. A large part of the company’s business is in corporate food service. This involves preparing and delivery daily, weekly or intermittent free food at work for employees. On Safari Foods is also a high rate wedding and event caterer.
A number of years ago, the company invested in a template-driven WordPress website. Like many other businesses that went that route, the marketing team found that the website could not meet the company’s needs. The template severely constrained the ability to create pages that supported on Safari’s brand. Also, the nested navigation structure created user challenges as important content was hard to find.
Sugarbird Marketing built a new message-driven website for On Safari Foods using the Wix website builder. What makes this a great example of a Wix website is that we were able to create a beautiful site that showcases the company’s products – food – while supporting the customer journey.
The new website’s homepage features beautiful food photography and clearly communicates the company’s value proposition to potential customers. This was the output of our value proposition discovery and brand messaging process.
Clients also get a preview of the latest news from the company right on the homepage. In the footer, they see links to important pages and can subscribe to the company’s newsletter.
Every page on the site has a call to action that allows clients to get in touch using their preferred channel – email, phone or a web form.
On Safari Foods’ business is very menu-driven. Wix allowed us to create a visually rich but easy to navigate page for each of the menus it offers.
Building a website for an alt-rock band is a great opportunity to put a website platform through its paces and the new website we built for King Youngblood allowed us to do exactly that. King Youngblood.com is a great Wix website example because it includes images, video and much more. Because of the dynamic nature of the music industry, the site’s homepage is frequently updated.
The homepage is anchored by a performance video of the band in action. This is a really important feature for artists on the rise as they want website visitors to experience their energy and their showmanship right off the bat. But, they want visitors to be able to choose whether or not to listen to the audio track. We have all experienced the annoyance of music playing when a website loads. To provide full control to the fan, we provided the audio track separately via a “Listen” button over the video.
We are able to display all the critical information that fans want right on the home page. Thanks to a simple integration with music site, “Bands in Town”, we are able to display the band’s upcoming tour schedule. Unfortunately, due to the coronavirus pandemic, King Youngblood currently has no scheduled tour dates.
In this Wix website example, we are able to make sure that fans have access to everything that drives engagement right on the homepage – subscribe to King Youngblood’s newsletter, latest news from the band and new music.
The website footer has been carefully designed to provide all the key contacts that venues, record labels and the media need.
The rest of this Wix website aims to help the band build a relationship with fans and show case a number of social projects they are passionate about.
Kinesia Pilates is a Pilates studio that until the pandemic hit, operated a studio in Seattle’s Pioneer Square neighborhood. Clearly, once the stay-at-home order was in place, owner Christl had to rethink her in-person business model. Given that her business focused mainly on private lessons and small class Pilates instruction, she started to experiment with virtual lessons and classes using Zoom. She was quickly pleasantly surprised that her clients embraced this approach even though it meant focusing mainly on floor Pilates. Those clients who have a reformer at home were able to continue to use that as part of their private lesson.
As the shut down continued, Christl applied for and received PPE funding. This allowed her to take a look at her business infrastructure and look for opportunities for investment.
The obvious choice was building a new website on a modern, easy to update platform that did a better job of communicating her value proposition. Our initial task, therefore, was developing messaging for her business that helps people looking to start a Pilates practice choose Kinesia. As a Wix Website example, Kinesia's new site showcases how flexible Wix is to present key information to new and returning customers.
SECURE CONNECTIONS RETREATS
The new website Sugarbird Marketing built for Secure Connections Retreats is another great Wix website example. Our task was to combine two older WordPress websites into one new integrated Wix website that effectively communicates the value proposition of the client’s couples counseling business and her couples workshops, intenstives and retreats.
We started the project by clearly defining the uniqueness of the client’s therapeutic approach and the value it delivers to clients whether they are participating in a couple’s counseling session in the office or are on a 3-day retreat. We used our structured value proposition discovery process to define differentiated messaging for the new integrated business.
The home page also serves as an index to other important content in the site. Clients can learn about upcoming events including retreats, workshops and online classes and click on a link to get more detailed information.
Content is an important part of Secure Connections’ value-add so there are links to recent articles that provide relationship insights and advice.
All the important information new and returning clients need is in the website’s footer. The are multiple ways to get in touch and clients can click a button to request and schedule an appointment via SimplePractice, an online service purpose built for therapists. Clients can subscribe to Secure Connections’ newsletter right in the footer. A pop-up is displayed on the homepage after a few seconds to invite people to subscribe as well.
A navigational strip that links to each of the four product lines the company offers has been included in the footer on many of the pages. The goal is to help clients understand that they have multiples ways to engage with Secure Connections for relationship support.
SPIRA POWER YOGA
The owner of Spira Power Yoga, a yoga studio with two locations, wanted to take her business to the next level and realized that her old hand-coded WordPress site was no longer serving that purpose. She also wanted a website that would be easy to update.
The new website Sugarbird Marketing built for Spira is a great Wix website example because it includes a range of capabilities that many businesses would love.
Firstly, Spira is an event-based business. In addition to regularly scheduled classes, Spira offers a wide range of workshops and yoga teacher training sessions which are available to anyone wanting to deepen their yoga practice. The Wix Events module allows Spira to promote and manage these events.
As for yoga classes, Spira maintains the schedules for both locations in a Google Calendar. Via simple HTML integration, we are able to dynamically display the call calendar. Members can sign-up for a class via an integration with a MindBody, a 3rd party application Spira uses for its health studio-centric shopping cart capabilities. Customers can also buy classes online by a simple link out to the appropriate MindBody shopping cart. This allows Spira to use one POS system whether someone buys a class online or in-person at one of the studios.
Content is an important part of Spira’s value proposition to its members. The website allows the company to delivery articles, podcasts, yoga videos, recipes and a reading list that integrates Spira’s Amazon Affiliate account.
Whether you are selling one product or 100, Wix offers Wix Stores, a built in ecommerce engine complete with payment processing. This makes it easy to sell products from your new Wix website. You also have the choice of using a range of alternative payment processing providers via a simple integration.
Lesedi Farm is a woman-owned business based on Whidbey Island in the Pacific Northwest’s Puget Sound. Owned by Botswana Native, Dorcas Young, Lesedi Farm has been creating and selling delicious fresh and packaged food inspired by Southern Africa at farmers markets on Whidbey Island and Seattle for a number of years. When the Covid-19 pandemic hit and farmers markets closed temporarily, Dorcas knew it was time to take her business online.
We started the project by learning more about Lesedi Farm’s business. We even took a site visit to gorgeous Whidbey Island to see the fields where Dorcas plants many of her raw ingredients. It became clear, that to support the new Covid-19 business environment, Lesedi Farms needed two purchase options, one for their bottled sauces, packaged kale chips and dried beans and another for the prepared foods typically sold at the farmers markets which had reopened for pickup only. For the packaged items, we set up a traditional online store with the option for traditional shipping as well as pickup at one of the two farmers markets Lesedi Farms was once again participating in. For the samosas, soups and curries, we created a takeout section where people can order and pay for items online for pickup at the farmer’s market of their choice.
What makes this a good example of a Wix website is that we used the built in blog to create two categories of content – Recipes and News. We display the latest recipes on the homepage as well as on the full recipes page.
A NEW WIX WEBSITE FOR YOUR COMPANY
If you have been inspired by our Wix website examples and are in the market for a partner to create a new website for your business, please get in touch. We would love the opportunity to discuss your website needs whether you are in need up an update or refresh for an existing business or are in the startup process.