CONTENT MARKETING SERVICES THAT DRIVE ACTION AND INCREASE ROI
Our strategic content marketing services align with your business goals to help you boost brand awareness, drive engagement and grow your business.
CONTENT MARKETING STRATEGY
We can help you develop a customized content marketing strategy inspired by your brand messaging framework.
Content – whether blog posts, explainer videos, social media or web copy – is most effective when it is inspired by your messaging framework. It should also be targeted at specific audiences as they journey through the decision-making process.
By crafting content based on keywords, our team ensures that your valuable content is easily discoverable across all platforms.
STRATEGIC CONTENT MARKETING INCREASES ENGAGEMENT WITH TARGET AUDIENCES
ELEMENTS OF A CONTENT MARKETING STRATEGY
1. CONTENT PLANNING
Do keyword research to Identify the topics that are of interest to your audience as they embark on the decision-making journey.
2. CONTENT DEVELOPMENT
Develop and optimize content for each platform and for search engines according to a content calendar.
3. CONTENT DISTRIBUTION
Identify the best channels and platforms for reaching your audience. Increase ROI by constantly monitoring the performance of your content marketing strategy across channels.
4. MEASUREMENT & OPTIMIZATION
Use powerful analytics and keyword position tracking to analyse the performance of each piece of content and each channel.
HOW TO CREATE A REALISTIC CONTENT MARKETING STRATEGY
While content marketing can be extremely effective, it can also be time and resource-intensive. Learn how you can create a sustainable content marketing strategy for your organization.
CONTENT MARKETING EXAMPLES
Content marketing by definition offers an unprecedented opportunity for your organization to build an authentic relationship with your key audiences.
What is a content marketing strategy? According to the Content Marketing Institute, content marketing is the present and future of marketing. It’s efficient, compelling, and subtly persuasive. It also can be less expensive. Best of all, it works.
LONG AND SHORT-FORM ARTICLES
Research or interview-based articles that establish your organization as a thought-leader.
Illustrate a key data point that is of interest to your audience.
Person-driven case studies that show the value that your organization delivers in a real way.
Bring a key idea to life in a visual way using motion graphics.
CONTENT MARKETING FACTS AND FIGURES
70% of marketers are actively investing in content marketing. (HubSpot, 2020)
Web traffic is among the top two most-common measurements of success for content marketing strategies. (HubSpot, 2020)
Pieces of 3,000 words or more got about three times the traffic and four times the shares as articles between 900 to 1,200 words. Source.
The top 3 content mediums for B2B marketers are social media content (95%), blog posts/short articles (89%), and email newsletters (81%). (B2B Content Marketing 2020 Report)
It is now taking more time to create blogs, with the average writing time in 2019 hitting three hours and 57 minutes – a 65% increase from 2014’s two hours and 24 minutes.