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Everything you need to know about brand messaging
When launching a new product or service, many companies ignore a critical foundational exercise: Defining their brand messaging.

Janinne Brunyee
Nov 18, 202017 min read


How to create a realistic content marketing strategy
The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing...

Janinne Brunyee
Oct 22, 20189 min read


What everyone (else) needs to know about marketing to millennials
By Estelle Pin Marketing to Millennials The team at Sugarbird is dedicated to telling the powerful stories that allow our clients to...

Janinne Brunyee
Jan 29, 20184 min read


The power of an unexpected story to bring ideas to life
“Over the years, my hair has changed a lot. I’ve done wigs, weaves and pony tails. Because it changed every week, it got to the point...

Janinne Brunyee
Jan 7, 20183 min read

MARKETING RESOURCES FROM SUGARBIRD MARKETING
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