Janinne BrunyeeNov 18, 202017 minEverything you need to know about brand messagingWhen launching a new product or service, many companies ignore a critical foundational exercise: Defining their brand messaging.
Janinne BrunyeeOct 22, 20189 minHow to create a realistic content marketing strategyThe Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing...
Janinne BrunyeeJan 29, 20184 minWhat everyone (else) needs to know about marketing to millennialsBy Estelle Pin Marketing to Millennials The team at Sugarbird is dedicated to telling the powerful stories that allow our clients to...
Janinne BrunyeeJan 7, 20183 minThe power of an unexpected story to bring ideas to life“Over the years, my hair has changed a lot. I’ve done wigs, weaves and pony tails. Because it changed every week, it got to the point...