Everything you need to know about brand messaging

When launching a new product or service, many companies ignore a critical foundational exercise: Defining their brand messaging.

How to create a realistic content marketing strategy

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing...

Closing the wage gap for women: Effectively asking for a raise

For most women, the mere thought of asking for a raise at work or a promotion leaves them quaking, sweaty and positively nauseous....

MARKETING RESOURCES FROM SUGARBIRD MARKETING