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Everything you need to know about brand messaging

When launching a new product or service, many companies ignore a critical foundational exercise: Defining their brand messaging.

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How to create a realistic content marketing strategy

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing...

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Closing the wage gap for women: Effectively asking for a raise

For most women, the mere thought of asking for a raise at work or a promotion leaves them quaking, sweaty and positively nauseous....

MARKETING RESOURCES FROM SUGARBIRD MARKETING