Given the many complexities and challenges organizations of all types and sizes are facing in a pandemic economy, it is more important than ever that your business puts its best marketing foot forward. To compete effectively in this new Covid-19 environment, all aspects of your marketing need to be current and optimized to drive the business results you need to achieve this year and beyond.
Not sure if your marketing needs a reboot for 2021? Take the time to answer these questions honestly and if you are concerned by your responses, contact us today to learn how we can help.
Does your brand message reflect the value that your business delivers today?
Take a look at the way you talk about your business on your website and on your collateral. Firstly, is it current? Does it reflect how you are serving your customers today? Secondly, does it communicate the unique “value” of what you are delivering to customers? At its core, your brand messaging allows you to answer the question why? Why should your audience care about your offering? What transformation are you enabling for them? It also allows you to explain briefly how you are delivering value and what tangible results your audience can expect. It allows you to shift the focus from the features you are delivering to the positive impact you deliver for your audience. Finally, it also allows you to differentiate from your competitors.
It is pointless to invest in brand messaging unless you include it in every customer communication – from your website to emails and newsletters to content marketing and collateral.
Did you know: 77 percent of consumers buy from brands who share the same values as they do
Is your website up-to-date, modern and optimized for user engagement?
You may be one of the many businesses that invested in a website back in the day when you hired a developer to hand-code it or a firm to set up a template that your team now struggles to update. And, compared to today’s modern websites, it may look a bit like a ransom letter. The question is, does it matter? Can your business continue to make do with an outdated, hard to manage website?
In any business environment, the answer is yes! Every business needs a professionally designed, lead magnet, sales booster, brand-differentiating website. The truth is a business’s online presence, regardless of industry, can have a massive impact on its success. Showcasing your brand to your prospective customers is one of the most important things that you can do and your website is one of the most powerful tools you have to do so.
Whether your website serves to establish your credibility in the market or needs to generate leads, a modern, well thought out website that meets the needs of your key audiences is critical. The good news is that there is no need to invest 10s of thousands of dollars in a custom website that you can’t manage yourself.
We develop custom websites on the Wix platform. We love this platform because it eliminates much of the complexities usually associated with building and managing websites over time. The Wix website builder is a self-hosted platform. This means there is no need for you to buy hosting services from a 3rd party. There is also no need to buy a separate website builder (like Divi from Elegant Themes), download and install WordPress, for example, into the hosting environment. The process of setting WordPress up and adding and managing a wide range of plug-ins is complex. Wix automatically adds an SSL certificate which also simplifies the setup and ongoing maintenance process.